Fundraise for your cheer squad
Your athletes already need shoe covers. Now every pair can help pay for the season.
Fundraise with your team, or earn as a brand ambassador
Both are free to join and work the same way: share your link, and every ShoeShoe order through it earns money. The difference is who it’s for and where the money goes.
Fundraise as a team
A coach or team parent sets it up once. Families share the link with relatives and friends, and 20% of every sale goes back to your program.
- Simplest: one team link for everyone, all money goes into one team pot
- Or give each family its own link (we set it up for you), so each family’s sales are easy to track
- With family links, you choose where the money goes: all to the team, all to each family, or a split between the two
Is your team already fundraising with ShoeShoe? No need to sign up again: ask your coach for your link.
Become a brand ambassador
Got an audience? If you post on Instagram, TikTok or a blog, or run a big parent or community group, share ShoeShoe with your followers and earn on every sale through your link.
- Earn 20% on your sales for the first 3 months, then 10% ongoing, plus boosted rates during campaigns
- Your own link and a coupon code that gives your followers a discount
- Paid quarterly by PayPal, Venmo or store credit. Select ambassadors also get free product to create content
Apply with your social account, blog or group. We review every application.
Side by side
| Team fundraiser | Brand ambassador | |
|---|---|---|
| Who it’s for | Teams, squads, gyms and their families | People with an online audience or big community |
| Who gets a link | One team link for everyone, or a link per family | You |
| Where the money goes | Into the team pot, or (with family links) to the team, to each family, or split | You |
| What you need | A team or program | An active social account, blog or group (we review) |
| What you earn | 20% of every sale, split the way you choose | 20% for your first 3 months, then 10% |
| Discount for buyers | — | A coupon code that gives your followers a discount |
Three steps, either way
Sign up
Pick your option and sign up for free. We’ll send your link.
Share your link
Post it in team chats, family groups and on social media.
Earn
Every order through your link earns money. No collecting, no delivering.
Why cheer families choose ShoeShoe
Something they already buy
Shoe covers protect competition shoes on travel days and warm-up floors.
No boxes in your garage
Unlike cookie dough or wrapping paper fundraisers, there’s nothing to order up front, sort or deliver. Supporters order online and we ship to them.
Earns all season
Your link keeps working. Share it again before a big competition for a boost.
Coach, gym owner or club organizer?
Bulk orders, custom logos, a team store, club fundraisers and our affiliate program: see all the options for your club.